Real Estate Search Engine Marketing


Real Estate Search Engine Marketing

The last decade has seen a significant increase in the online operations of firms from every industry. The digital space has become a more lucrative option to run marketing operations of goods and services and hence firms from every industry and setting up their businesses online.

The real estate industry has grown by leaps and bounds since the incorporation of the digital sphere which has helped firms to market their products and brands to a wider range of audiences spread across globally accessible platforms. Strategies incorporated by firms include SEO (Search Engine Optimization), SMM (Social Media Marketing), SEM (Search Engine Marketing), Content marketing, etc. This particular article talks more about the Search Engine Marketing Strategies that real estate firms can incorporate to get better online visibility and traction.

Search engine marketing (SEM) is a digital marketing approach that is used to boost a website's presence in search engine results pages (SERPs). This may seem to be the same as SEO, but it is not so as SEO involves a very organic growth approach and SEM involves more paid promotions and advertising.


Real Estate Search Engine Marketing Company in Pune

Pune has become a growing market for firms that are involved in digital marketing and strategizing. As the real estate industry grows, more and more real estate firms look to shift their marketing operations onto digital platforms. Within the digital space of operations, SEM offers amazing opportunities to market products through online and digital advertisements and hence the real estate industry finds itself demanding newer branding and marketing techniques


What do our Real Estate SEM Services include?

Creating a visionary SEM strategy is an essential component of every real estate organisation in today's competitive market. A good SEM plan has the ability to greatly increase customer base and visibility through regular advertisements and paid promotions. Aside from the ability to create advertisements, search engine marketing also helps in understanding the customer base better and finding an optimum target audience for their services. As a result, the real estate agency may reach out to a large number of individuals all over the world while increasing awareness of the services they offer.

SEM campaigns usually include:

  • Search Network Campaign - In Google Ads, one of the campaign types accessible to you is a Search campaign. Search advertising may appear in a variety of places. On the Search Network, there are several different types of adverts. Search partners can be added or removed in a variety of ways.
  • Display Network Campaign - On the Google Display Network, display campaigns provide visually engaging ads. The Google Display Network enables you to target consumers when they are browsing millions of websites, applications, and Google-owned domains (such as YouTube and Gmail). Display Campaigns can be run on Google Ads.
  • Shopping Campaign - A Shopping campaign is a sort of marketing that promotes your items by providing full product information to users before they click on your ad. Users see a photo of your product, as well as a title, price, shop name, and other information, in Shopping campaign ads.
  • Video Campaign - Video campaigns allow you to reach and connect with your audience on YouTube and through Google video partners. When you establish a Video campaign, you can select from a variety of campaign goals, campaign subtypes, and ad formats to inform people about your products and services and encourage them to act.
  • App Campaign - App campaigns let you advertise your app across Google Search, Google Play, YouTube, Gmail, and other Display Network applications and mobile websites.

Why choose Sole Realty For Real Estate
SEM Services

Sole Realty is a renowned real estate consultancy business in Pune, with extensive market expertise. Sole Realty has the knowledge and experience to assist you in developing and implementing solid strategies in search engine media marketing plans that will help your company achieve the prominence and success it deserves.


Why does your Real Estate Business
need SEM?

Over the last decade or so companies within the real estate industry have understood the importance of online platforms. Firms looking to incorporate SEM into their marketing strategy will be able to reap the following benefits:

  • Instant access to clientele
  • Boosting brand awareness
  • Increasing brand visibility which increases webpage traffic.
  • Devising advertising strategies in the form of geo-targeted ads
  • Firms get to target their audience and build their own clientele through optimized ads
  • Easy implementation and management of ads
  • Testing and measuring your performance
  • Firms only need to pay when an action needs to be set up.

Client Testimonials

Sole Realty's client testimonials are easily available on the company's website (


Our Clients

Sole Realty has built a strong and spotless reputation in the local scene by providing consulting services to some of the country's leading firms. Some of the firm's clients are as follows: